Branded residences land in Marbella

Branded residences have seen a surge in popularity in recent years among wealthy buyers. Although the concept is not new and dates back to the roaring twenties when an iconic hotel on New York’s Fifth Avenue announced it was putting 165 luxurious apartments up for sale with all the perks that come with staying at a five-star hotel.

• Table of contents
• A sneak peek of new branded residences being built in Marbella
• What are branded residences?
• Marbella Design Hills by Dolce & Gabanna
• EPIC Marbella by Fendi Casa
• Karl Lagerfeld Villas
• The international allure of Elie Saab Villas Marbella by Urbania
• Four Seasons Marbella
• Tierra Viva Marbella Benahavis Darglobal Automobili Lamborghini
• Finca Cortesin, Marea Interiors By Missoni
• W Resort Marbella by Marriot

There are now more than 400 branded projects across the globe. While most are hotel branded, others have aligned with luxury brands as diverse as Versace, Porsche and Armani. And now in Marbella, Automobili Lamborghini, Dolce & Gabanna, Fendi Casa, Elie Saab, Karl Largerfeld and more…

Branded Residences are, in fact, a partnership between the respective brand and proven, sophisticated developers where everyone benefits.

Branded Residences serve to guarantee purchasers the highest quality in design, finishes and technical installations available anywhere in the world.

Branded residences benefits 

• The brand benefits from the substantial publicity, as well as the income from the licensing royalty and the deepening of customer relations.
•  The developer benefits by being able to distinguish their product among other products on the market; a wider customer base to include the followers of the brand in question; a premium price due to the prestige of the brand, and the perceived guarantee that the buyer has in buying a branded, quality product.
• The buyer benefits from the extremely high quality and meticulous attention to detail imposed by the brand with respect to all aspects of the construction, the development itself, and the management of the development after the project is completed; outstanding, world-class features in design and finishes; the prestige which is associated with the respective brand; and the increased rental potential made possible by the association with the brand.

Let's dive into the new and trending and luxurious developments in Marbella.

Dolce & Gabbana has launched their first branded real estate project in Europe, named "Marbella Design Hills," located on Marbella's Golden Mile. This exclusive development comprises 92 luxury residences across 90,000 square meters, designed with a Mediterranean aesthetic and featuring state-of-the-art amenities. The homes, which offer stunning sea views, include private elevators, rooftop pools, and opulent interiors.

The project involves collaborations with top architects and designers, aiming to set a new standard for luxury living in Marbella. The development is expected to be completed by 2026, with prices ranging from €3 to €20 million.

Marbella Design Hills represents a significant expansion of Dolce & Gabbana's brand into the luxury real estate market, combining their signature style with high-end residential design. The project underscores Marbella's status as a leading destination for luxury living in Europe.

Know more about this project: Marbella Design Hills by Dolce & Gabanna.

Take a look to the properties available now for sale in Marbella Design Hills by Dolce & Gabanna.

This is an impressive project of exceptional properties, a unique concept of luxury apartments and penthouses designed and decorated by the prestigious Italian brand, FENDI CASA.

This development is the first of its kind on southern Spain’s Mediterranean coast, blending the DNA of an iconic fashion brand with super-prime properties that redefine luxury living.
The landmark project sees Sierra Blanca Estates and FENDI CASA bring their combined expertise and reputations, honed over many years, to a branded residence experience of unprecedented quality.

Its 56 extraordinary properties sit on a 48,000m2 plot just 800 metres from the beach. With five-star services on tap, residents can enjoy living in the finest branded residences in Spain. It provides owners with an all-encompassing and exclusive branded experience, from the architectural design, interior detailing and choice of luxury materials to the premium facilities and services available exclusively to residents.

This fast-evolving concept in luxury property isn’t simply about putting a brand’s name on a building. It’s about bringing the finest details of the brand’s essence and value into every element of the residences’ design and the experience of living in them. Owners can design elements of their own home with FENDI CASA’s creative team and find inspiration by visiting the fashion brand’s HQ in Rome.

Leisure amenities include a beautifully-designed spa and wellness centre, and a multi-use indoor sports space with a professional basketball court, golf simulator and the latest Technogym equipment.

Check out EPIC properties by Fendi.

Five exclusive homes, perfectly integrated into the lush nature of Marbella’s Golden Mile.

Karl Lalgerfeld Villas stems from Karl’s passion for architecture, interior design and constantly pushing the envelope of innovation. The lifestyle-oriented environment harmoniously incorporates the local landscape through elevated architecture and a focus on sustainability. Natural construction materials allow the spaces to merge seamlessly with their surroundings, blurring the artistic boundaries of the homes’ interior and exterior design. This luxury oasis is strategically located between the mountains and the Mediterranean coastline, offering its residents panoramic views from every angle.

Contact Panorama for more information on Karl Lagerfeld Villas.

Today’s buyers are looking for a contemporary look that blends modern technology and sleek lines with the charm of Mediterranean style and the well-being derived from a more natural approach.

Urbania embraced this challenge with the gusto and conviction that is typical of an innovator. CEO Tomás Gasset and his team thought long and hard about what such a home should look and feel like, what it should offer and where it should be located.

The result is ELIE SAAB VILLAS MARBELLA.

Exclusivity by Design

One of the first to produce a co-branded development on the Costa del Sol, Urbania followed its heart and conviction to entice leading international high fashion brand ELIE SAAB to collaborate on the creation of a new concept for luxury villa design.

The five superb villas feature a fresh interpretation of 21st century Mediterranean luxury that merges the design philosophy of ELIE SAAB into the Marbella setting.

Ibiza sophistication in Marbella

The freshness of iconic Ibiza villas served as inspiration for the homes, driven by a desire to offer buyers an inspired new option for luxury living in Marbella. Measuring 1,000 m2 built space on 2,000 m2 plots, the design of the villas skilfully breaks down the volumes to create highly welcoming and intimate living spaces.

The villas are located in Cascada de Camoján and surrounded by protected mountain scenery yet just a few minutes from Marbella town. One of the most outstanding features is the views across the Mediterranean Sea to Gibraltar and Africa.

Urbania has done itself proud with the creation of a prime collection of beautifully considered villas that take luxury living in Marbella in a new and exciting direction.

Click here for more info on Ellie Saab Villas.

The Four Seasons development, designed by the world-famous architect Richard Meier, is planning to start construction in 2024. The project includes a Four Seasons Hotel of 165 rooms and suites, 260 private residences and 40 villas of the highest quality and design… all under Four Seasons management.

Click Here for more information on Four Seasons Marbella.

A unique project, with it's design inspired by Automobili Lamborghini, an architectural prodigy brought to life by DarGlobal, the international arm of Dar Al Arkan Development, the renowned publicly-owned Saudi real estate company, debuting for the first time in Spain.

The project is located in a privileged area in Benahavís, nestled in the hills of Los Jaralillos, just a few minutes drive from all services and 15 minutes from Marbella.

It is a project of 53 spectacular homes with three different villa types, with four, five and six bedrooms and plots of between 1,000 and 2,881 m2.

Carefully constructed at different levels on the hills, the villas enjoy views of the sea, mountains and golf courses. There is 24-hour security, video surveillance and a full concierge service. Homes have fully furnished and equipped kitchens, pools, cinema, SPA with sauna and Turkish bath, multipurpose room, elevator and wine cellar.

Click here for more information on Tierra Viva by Lamborghini.

Finca Cortesin, Marea Interiors By Missoni new project next to the 5* Finca Cortesin hotel with a minimalist design and situated in a privileged location with panoramic views of the sea, mountains, golf and Gibraltar. Composed of 4 blocks and 64 apartments on the ground floor, first floor and penthouse with 2, 3 and 4 bedrooms.

Click here for more information on Marea by Misoni.

Marriott’s W brand is developing the W Resort Marbella, a €200 million hotel and residential resort in one of the last available beachside plots in the municipality. The project will include a luxury W hotel with 186 rooms, two buildings with 89 apartments, and an additional 109 upmarket residences, all managed by Marriot.

The Banyan Tree will bring their vibrant concept to the hills overlooking Marbella with the opening of Angsana Real de La Quinta in 2026. In addition to 90 nature-integrated guest rooms and suites there will be Angsana Branded Residences with amenities such as a private courtyard, pool, daily housekeeping and maintenance services.

Click here for more information and properties.